by Bill Chambers The cause célèbre at this year's TIFF was critic Alex Billington's 9-1-1 call. For those living under a rock, what happened was that Billington entreated Festival volunteers to do...something...about the guy using his light-emitting cell phone at a P&I (press and industry) screening of Ti West's The Sacrament. When they declined, Billington dialled emergency services, live-tweeting the whole sorry affair as a gift to the gods of schadenfreude. This is indeed absolutely childish and cowardly behaviour, yet a similarly insufferable sanctimony deluged the incident in think pieces and @ replies, some of them from yours truly. Yes, crying wolf to 9-1-1 is irresponsible, though I imagine Billington's wasn't the first or even second false alarm Toronto EMS received that morning. Yes, P&I screenings are free, throwing Billington's sense of entitlement into relief, although they do come with the Faustian obligation to write about them at some point. (Something that isn't made easier by a viewing filled with peripheral distractions.) And, sure, industry folk need to be able to conduct business in a darkened theatre if it comes to that, because TIFF is a buyer's market ultimately supported by the wheeling-and-dealing that happens over a ten-day period.