**½/**** Image A Sound B+ Extras B
starring Michael Moriarty, Andrea Marcovicci, Garrett Morris, Patrick O'Neal
written and directed by Larry Cohen
by Bryant Frazer "Enough is never enough." So goes a key advertising tagline featured in The Stuff, a bracingly contemptuous critique of consumer culture from Larry Cohen--a man who knows a thing or two about exploiting mainstream tastes. Well regarded among B-movie buffs as a master of high-concept screenwriting coupled with low-budget execution, Cohen was, in his 1970s and 1980s heyday, what auteurists call a smuggler: a writer-director who embeds subversive social commentary in otherwise innocuous genre storylines. The Stuff's science-fiction scenario offered some bare-bones corporate intrigue along with a few opportunities for the special make-up effects team, but it also lampooned the businessmen who hawk goods of dubious quality and the haplessly credulous populace that lines up to buy them. The film's eponymous grocery product is a mysterious but plentiful and apparently tasty substance that burbles up, unbidden, from beneath the earth's surface. Capitalism being what it is, the distinctive white gloop is quickly productized and monetized by a corporation that doesn't realize (or doesn't care) that The Stuff seems to move with a mind of its own.